E-Motion Advertising Wins Outstanding Young Outdoor Agency of the year 2015
IT wasn’t a surprise to many in the industry when E-Motion Advertising won the “2014 Outstanding Young Outdoor Advertising Agency for the Year” award at the National Marketing Stakeholders Summit and Brands and Advertising Excellence Award
The award which is organized by Marketing Edge, Nigeria’s leading brands and marketing publication, saw the event take place Tuesday, May 5, 2015 at the prestigious events place, Civic Centre, Victoria Island, Lagos.
The event is aimed to celebrate the dynamism of marketers and advertising agencies that are making giant strides in the Nigerian economy.
The Summit which was themed “A Roadmap to Marketing in the Age of Global Oil Glut and Nigerian Advertising in a Generational Shift”
Reckitt Benckiser Chairman Chief Olu Falomo, who chaired the event, praised Marketing Edge for quality work. Marketing Edge Publisher Mr John Ajayi said the awards were initiated to boost competition and reward practitioners and wave making brands.
“Our criteria were not a result of quantitative research; rather, it was based on the content analysis and review of the industry, which spanned the last one decade. So, the rating of these agencies was credible and genuine,” Ajayi said.
Doyen of advertising and Chairman Troyka Group Mr Biodun Sobanjo, in a goodwill message, congratulated Ajayi for a job well done. Describing Ajayi as a brilliant journalist, who distinguished himself while working with Thisday Sobanjo; lauded him for his initiative.
Advertising guru and Chairman Stb-McCaNN Sir Steve Omojafor, recalled the many quarrels he had with Ajayi because of his reports.
“Back then, he always anticipated what would happen but will never happen. Just giving John a tip and he blew it out of proportion, leading everyone to problems.”
Other awards were: Outstanding Media Brand in Broadcasting- Channels TV; Outstanding Media Brand in Print-Punch; Outstanding Radio brand, Wazobia FM.
Outstanding Media Entrepreneur of the Decade, John Momoh; Outstanding Telecoms Brand, MTN; Outstanding Brand of the Year-Origin; Marketing Personality of the Year Country Director, L’Oreal Central West Africa Mr Idoroyen Enyang; Aare Fatai Odesile and Dr Joseph Bel-Molokwu; PostHumous Advertising Personality of the Decade -the late Sesan Ogunro and the Late Sylvester Moemeke. Other categories were Outstanding Telecommunications Company of the Decade, Experiential Agencies of the Decade, Outdoor Agencies of the Decade, Outstanding Media Buying Agency of the Year, Marketing Personality of the Year, Outstanding Company of the Year, amongst other distinguished awards.
The grand award, Brand Personality of the Decade went to Omojafor; Advertising Icon of the Decade -Falomo. Omojafor said despite his age, he still feels strong. He hoped his award would be a boost to the young so that they would be recognised too. Falomo said though he had been in the business for 56 years, he didn’t plan it so. His dream initially was to be an engineer.